How to Choose the Best Press Release Distribution Service

User experience (ease of use)

Last, but not least, choose a tool that’s secure & easy to use, especially if you’re going to be distributing press releases often. If possible, give the platforms a try yourself, or pay attention to what reviewers are saying. 

Examples of of PR Newswire services

  • EIN Presswire
  • PR Newswire
  • Newswire
  • BusinessWire
  • PR Underground
  • NewswireJet
  • Send2Press

What to consider when choosing a PR outreach tool:

Choosing the best PR outreach tool for your needs depends on a couple of things, mainly if you already have your own media list[19].

  • Media database
  • Pricing
  • Contact management (exclusions)
  • Personalization
  • Email creator (visual editor)
  • Deliverability
  • Follow-up
  • Press release creator
  • Integration with other tools

Media database

Does the provider have an available media database? After all, you should be pitching your story to relevant media contacts. It’s OK if you already have your own media contacts or are using a different provider, but it makes things simpler if everything is integrated and in one place.

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