How to Choose the Best Press Release Distribution Service

Integration with other tools

It’s not a must, but it can help if the outreach tool you choose has other PR tools available.

These can include a press release creator that lets you present your story in a visual way, media monitoring tools to see where you’re getting coverage, or online newsrooms that let you display your company news in one place and effectively tell your brand story.

Examples of PR outreach tools

  • Prowly
  • Prezly
  • Muck Rack
  • AgilityPR


Press releases are an effective way to get coverage for your company. It’s worth putting in the effort to figure out which press release distribution service is best for your business.

Write down what’s important for you and narrow your search down to a few options. Give them a try and see which one works best.

If you’re short on time and don’t want to speak with sales, I recommend starting off with something that offers a free trial, like Prowly, and seeing what you like and don’t like.