How to Choose the Best Press Release Distribution Service

Here’s why. If you want to distribute a press release by yourself (and get results), you have to go through the whole process of finding media contacts[9], creating a media list[10], pitching them[11], following up, and potentially building media relations with said people. 

As an example, Medstar helped a social campaign land 150 publications and go viral[12] by using Prowly, a PR outreach tool. Could they have done it by themselves? Maybe. However, it would take hours upon hours of creating a media list and reaching out to journalists manually to get the same kind of results.

So the question is not if you should use press release distribution services, but rather finding the one best suited for your needs.

Newswire press release distribution vs PR outreach overview

NewswiresPR outreach
Pros– Quick
– Usually wider reach
– Simple
– Does not require finding media contacts
– Personalized distribution
– More effective
– More control
Cons– Usually ineffective
– Expensive
– Can be time consuming


Newswires like PR Newswire, PRWeb and Ein Newswire are services that distribute your press releases. They work by sending press releases to subscribing news organizations, newspapers and outlets such as Associated Press, Bloomberg, CNBC, CNN, the Wall Street Journal and Yahoo! Finance and news sites such as Google news, Bing or Yahoo.

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