New Mobile App Launch Press Release: The Definitive Guide

  • The headline covers every key point.
  • The major agreements are presented in bullet points, which makes it clear and easy to follow.
  •  It explains the context of the partnership and provides a relevant picture and quotes.

Step 2: How to Submit and Distribute Your Press Release

Now that you’ve done writing your press release, it’s time to move on to the next step: Submitting it to outreach such as journalists, bloggers or influencers.

Basically, there are two main ways to submit your press release:

  • Self-submitting
  • Using a press release distribution service.

Self-submitting to media outlets or influencers

This method is often used by startups or small companies running on a budget and wanting to save money.

If you choose to submit your story this way, you’ll have a lot on your plate. But don’t worry, we will walk you through this process step by step.

1. Create a List of Outlets to Submit Your Press Release

Look for news sources that are relevant to the message of your story and your target audience. These sources might include a newspaper, a magazine, a radio station or a television channel, either in your local area or in geographic areas where you wish to do business.

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