New Mobile App Launch Press Release: The Definitive Guide

Your submission email should include the following parts:

  • Subject line: State the topic or simply use the headline of your release topic. There’s no need to use “press release” in your subject line.
  • Greeting: Greet the recipient by his/her name.
  • First paragraph: Introduce yourself and your business.
  • Second paragraph: Shortly talk about your announcement and that you’re writing to send a press release.
  • Third paragraph: Call to action. Ask the recipient to do something in response.
  • Closing: Say “Thank you” and offer to provide further help.

Make sure to include your contact details at the end of your email.

4. Follow-up

Follow up with a call or a voice message to your contact, informing them that you’ve sent them a release and adding relevant information that might pique their interest.

Using a Press Release Distribution Service

If you want to spare yourself the trouble of researching all the outlets for your press release and reaching out to the publication, this method is the right choice for you.

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