Writing a Press Release? 8 Awesome Tools That Will Help

Writing a press release? 8 Awesome Tools That Will Help

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. 

Before we look at the tools that will help you to create better press releases, let’s focus on some of the major mistakes you should avoid in your writing.

The 4 Culprits of Sucky Press Release Writing

1. Euphemisms

Euphemisms are innocent words that we use to replace ones that might be more offensive.  A great example would be replacing “She died” with “She passed away.”

In press releases, this kind of word play could raise more questions than answers — or just seem blah. This could be problematic for journalists[1]. In the end, if a press release is too confusing or just plain boring, it is tossed aside in favor of a more straightforward, engaging option.

Press Release Writing

2. Hyperboles

This term, often used in poetry, uses exaggeration to make a point. A common way that this works its way into press releases is to endow human characteristics to a product to make it more appealing. For example, “It’s so intuitive that it knows what you’re thinking before you do.” It definitely catches your attention, but often comes with a healthy dose of skepticism.

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