How to Choose the Best Press Release Distribution Service

How to Choose the Best Press Release Distribution Service

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.

There are two main types of press release distribution services:

  1. Automated press release distribution services[4] (often referred to as newswire or just “wires”)
  2. Manual press release distribution services[5] that give you the tools to effectively pitch your story to the media by yourself via PR outreach

Usually, people have the first one in mind when they hear “press release distribution”. Both have their pros and cons, but the general consensus among PR experts is that media outreach—although more time-consuming—is the way to go if you want better results.

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