How to Choose the Best Press Release Distribution Service

What to consider when choosing a press release distribution service (newswire)

It’s difficult to answer the question, “which is the best press release distribution service?” because it depends on your industry and your business needs.

As vague as it sounds, using what worked for someone else doesn’t mean if it’ll work for you.

That’s why I’ve outlined the main things to consider when choosing a provider and prepared a list of the most popular newswires to help you make the right choice.

Things to consider:

  • Pricing
  • List of outlets
  • Your intended audience
  • Extra features
  • Support
  • Reporting
  • Search Visibility
  • User experience


Pricing is one of the most important factors, so let’s cover it first. 

How much does it cost to release a press release?

Depending on the provider, this can be anywhere from $0 to thousands of dollars.

For example, sending a press release with PR Newswire, one of the most popular options available, starts at $500-600 for the most basic option (read more in our PR Newswire pricing guide[18]).

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