Which one should you choose?

Both methods have their purpose for PR distribution. Figure out which one is better for your industry. Or if you have the time—try both. 

You might find that some are better at trade or B2B media, yet others outperform for mainstream and B2C news.

And remember—the success of your distribution and chances of getting media coverage ultimately rely on the story you have. Make sure it’s actually newsworthy and interesting.

What to consider when choosing a press release distribution service (newswire)

It’s difficult to answer the question, “which is the best press release distribution service?” because it depends on your industry and your business needs.

As vague as it sounds, using what worked for someone else doesn’t mean if it’ll work for you.

That’s why I’ve outlined the main things to consider when choosing a provider and prepared a list of the most popular newswires to help you make the right choice.

Things to consider:

• Pricing
• List of outlets
• Your intended audience
• Extra features
• Support
• Reporting
• Search Visibility
• User experience

Pricing

Pricing is one of the most important factors, so let’s cover it first. 

How much does it cost to release a press release?

Depending on the provider, this can be anywhere from $0 to thousands of dollars.

For example, sending a press release with PR Newswire, one of the most popular options available, starts at $500-600 for the most basic option (read more in our PR Newswire pricing guide^[18]).

What’s worth noting—there’s rarely one single price. The cost of distributing a press release will vary greatly depending on the geographical scope of the distribution, add-ons and extra features.

That’s why besides the actual price, what is crucial—if not more so—is choosing a provider with an easy-to-understand pricing plan. 

With many providers charging extra for almost any add-on you can think of, it’s important to be able to understand how much you can expect to pay in the end, without any unpleasant surprises.