How to Choose the Best Press Release Distribution Service

Additionally, you should be able to see where your content appeared online, how many views it received and what organizations are interested.

Search Visibility

One of the possible benefits of press release distribution is SEO visibility, although many professionals dispute their effectiveness. If this is important for you,  look for a service with a strong domain authority. It’ll increase the possibility of appearing on Google in front of your target audience.

Authority and reviews

Look for a newswire that has a proven record of accomplishment with the media and has a history of being a source of valuable news and information. What are people saying online about their experience with specific newswire providers?

User experience (ease of use)

Last, but not least, choose a tool that’s secure & easy to use, especially if you’re going to be distributing press releases often. If possible, give the platforms a try yourself, or pay attention to what reviewers are saying. 

Examples of of PR Newswire services

  • EIN Presswire
  • PR Newswire
  • Newswire
  • BusinessWire
  • PR Underground
  • NewswireJet
  • Send2Press

What to consider when choosing a PR outreach tool:

Choosing the best PR outreach tool for your needs depends on a couple of things, mainly if you already have your own media list[19].

  • Media database
  • Pricing
  • Contact management (exclusions)
  • Personalization
  • Email creator (visual editor)
  • Deliverability
  • Follow-up
  • Press release creator
  • Integration with other tools

Media database

Does the provider have an available media database? After all, you should be pitching your story to relevant media contacts. It’s OK if you already have your own media contacts or are using a different provider, but it makes things simpler if everything is integrated and in one place.

Media contact details in Prowly's media databaseMedia contact details in Prowly's media database
Media contact details in Prowly’s media database


Pricing-wise, it’s worth looking into a few things. Look into how much you have to pay and what features are included. Secondly, check the contract type. Can you purchase a monthly plan, or do you have to pay upfront for a whole year?

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