New Mobile App Launch Press Release: The Definitive Guide

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] SavvycomHow to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] Savvycom

What’s a Press Release?

The Small Business Encyclopedia[3] defines a press release as “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”. It is a short, compelling news story created by a public relations professional and delivered to a target audience.

Benefits of Writing a Press Release for Your New App Launch

In case you’re still wondering what to expect when writing this type of content, let’s take a look at the major benefits of press releases.

1. Affordability

Press releases are often written by the public relations department within a company. Then the company will have to pay press release distribution expense to send its story news to journalists or media influencers. But this expense is still a lot more affordable, compared with other forms of paid advertising and publicity, making a press release an overall inexpensive PR option.

2. Chance to position yourself as an expert

A well-written press release covered by leading publications will increase your credibility and help you be recognized as an authority in your field. Once you’ve established yourself as an expert, your reliability will enhance brand awareness among your target audience and will likely draw in more customers.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Share