New Mobile App Launch Press Release: The Definitive Guide

2. Chance to position yourself as an expert

A well-written press release covered by leading publications will increase your credibility and help you be recognized as an authority in your field. Once you’ve established yourself as an expert, your reliability will enhance brand awareness among your target audience and will likely draw in more customers.

3. SEO advantages

As you work on your press release, you will have the chance to optimize your content so that it fulfils the Search Engine Optimization requirements. By adding relevant tags and keywords, you’ll increase the visibility of your content.

In addition, as your press releases are published by several media outlets, you’ll get high-quality backlinks to your website.

4. Content distribution across multiple channels

Press releases can be distributed via both print and online mediums, ensuring your brand’s media coverage. People can see your story in the local newspapers and magazines or via direct mail.

You can also distribute your press releases via social media and email marketing by uploading them to your website or blog. Exploring all these channels is an effective way to maintain your media presence and engage your target audience.

5. Chance to attract investors

Press releases showcase your company’s expertise and accomplishments, which can spark investor interest and might later on attract lucrative sponsorship to your business.

A compelling story with a clear description of how you benefit your customers can help you grab the attention of prospects and investors alike.

When Should I Write an App Press Release?

As defined above, press releases are used to let the public know of major company announcements. There are numerous opportunities for writing app press releases and distribute them on the wire.

Here are some examples:

  • App launches
  • Industry firsts
  • Sharing original research findings
  • User acquisition milestones
  • Winning awards
  • Partnerships

What News is Press Release Worthy (And What Isn’t)

It’d be a complete waste of time writing and sending a release that is not newsworthy. Changes happen to your company from time to time but unless they have a particularly significant impact, they do not require a news release.

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