New Mobile App Launch Press Release: The Definitive Guide

A compelling story with a clear description of how you benefit your customers can help you grab the attention of prospects and investors alike.

When Should I Write an App Press Release?

As defined above, press releases are used to let the public know of major company announcements. There are numerous opportunities for writing app press releases and distribute them on the wire.

Here are some examples:

  • App launches
  • Industry firsts
  • Sharing original research findings
  • User acquisition milestones
  • Winning awards
  • Partnerships

What News is Press Release Worthy (And What Isn’t)

It’d be a complete waste of time writing and sending a release that is not newsworthy. Changes happen to your company from time to time but unless they have a particularly significant impact, they do not require a news release.

Below are a few points to consider before you decide your news’ press worthiness:

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] SavvycomHow to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] Savvycom

Step 1: How to Write an Attention-grabbing Press Release for Launching Your New Mobile App

First, let’s take a look at the basic rules for press release writing which will show you the general approach to creating an engaging press release.

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