New Mobile App Launch Press Release: The Definitive Guide
- The headline gives an overall “definition” of the new service.
- The introduction provides all the key points of the whole press release.
- Apple includes a video that highlights the new service of their product.
2. Google
What can we learn from this press release?
- The headline is straight to the point.
- Relevant quotes from company executives are added throughout the story.
- The whole press release is short and concise.
3. Microsoft
What can we learn from this press release?
- The headline covers every key point.
- The major agreements are presented in bullet points, which makes it clear and easy to follow.
- It explains the context of the partnership and provides a relevant picture and quotes.
Step 2: How to Submit and Distribute Your Press Release
Now that you’ve done writing your press release, it’s time to move on to the next step: Submitting it to outreach such as journalists, bloggers or influencers.
Basically, there are two main ways to submit your press release:
- Self-submitting
- Using a press release distribution service.
Self-submitting to media outlets or influencers
This method is often used by startups or small companies running on a budget and wanting to save money.
If you choose to submit your story this way, you’ll have a lot on your plate. But don’t worry, we will walk you through this process step by step.
1. Create a List of Outlets to Submit Your Press Release
Look for news sources that are relevant to the message of your story and your target audience. These sources might include a newspaper, a magazine, a radio station or a television channel, either in your local area or in geographic areas where you wish to do business.
You can find other sources of news online via Facebook groups, blogs, Instagram accounts, and other informal groups. Look up the influential figures in your field including noted bloggers and industry leaders.
Whatever sources you choose, make sure you have the name of the media agency, the name and title of the person of contact, their email address or phone number.