New Mobile App Launch Press Release: The Definitive Guide

2. Research Submission Guidelines

It’s very important to closely follow the submission guidelines, as there’s a good chance that the publication won’t accept incorrectly formatted releases.

Submission guidelines are normally found on the website of the news publications. There you will see what kind of topic the news organization is interested in as well as the content and format requirements of the release. You will also know if your submission will be edited or not.

If you can’t find the submission guidelines, try to directly contact the journalist working for the news agency.

3. Submit the Press Release

Submit your release according to the guidelines to the contact you’ve found in step one. Your release should be submitted via email as far in advance as possible, from at least a couple of days to a few weeks before the appearance of your coverage.

Your submission email should include the following parts:

  • Subject line: State the topic or simply use the headline of your release topic. There’s no need to use “press release” in your subject line.
  • Greeting: Greet the recipient by his/her name.
  • First paragraph: Introduce yourself and your business.
  • Second paragraph: Shortly talk about your announcement and that you’re writing to send a press release.
  • Third paragraph: Call to action. Ask the recipient to do something in response.
  • Closing: Say “Thank you” and offer to provide further help.

Make sure to include your contact details at the end of your email.

4. Follow-up

Follow up with a call or a voice message to your contact, informing them that you’ve sent them a release and adding relevant information that might pique their interest.

Using a Press Release Distribution Service

If you want to spare yourself the trouble of researching all the outlets for your press release and reaching out to the publication, this method is the right choice for you.

With this method, all you have to do is to look for a reliable PR distribution agency who’s gonna do all the work for you.  However, this will cost you a certain amount of money if you work with a paid distribution agency.

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