New Mobile App Launch Press Release: The Definitive Guide

Below are a few points to consider before you decide your news’ press worthiness:

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] SavvycomHow to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template + Real Examples] Savvycom

Step 1: How to Write an Attention-grabbing Press Release for Launching Your New Mobile App

First, let’s take a look at the basic rules for press release writing which will show you the general approach to creating an engaging press release.

11 Basic Rules for Writing an Awesome Press Release

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples] SavvycomHow to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples] SavvycomLet’s go into details about each rule…

1. Newsworthy, newsworthy, newsworthy

A survey by Muck Rack and Zeno Group [4]revealed that only 3 percent of journalists in the world reported relying heavily on press releases for finding new story ideas, as opposed to a remarkable 49 per cent who claimed to “not rely on them at all”.

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples] SavvycomHow to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples] SavvycomIt appears that your press release might as well go unnoticed like hundreds of other stories being pitched to the busy journalists, so before all else, make sure you have a story that piques their interest. Having a shareable story that’s likely to be picked up- that’s half the battle.

2. Keep your target audience in mind

Knowing who your audience is will help you make informed decisions on how you organize ideas or what types of material you use to support your points. Putting yourself in the audience’s position allows you to finely adjust your content to their interests, thus increasing the odds of your earned media coverage.

One important thing to consider, though, is the interest alignment of your own target audience and your publication’s audience. If the publication chooses to publish your story, then it will also be viewed by their audience. Which means that your press release has to bring value to the audience of your publication as well.

3. Write in the third person

The standard writing approach for press releases is writing in the third person. Use third-person pronouns as if you’re telling someone else’s story. Only use the first person for quotes from actual people.

4. Catchy headline

The headline is what entices your readers into viewing your story in the first place. Your headline should be able to capture the essence of your entire story while being concise and punchy at the same time.

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