New Mobile App Launch Press Release: The Definitive Guide

Structure (Template OR Format) of a Press Release

Information in a press release is presented in an inverted pyramid, going from the most important to the least.

Below is the structure (or format) of a good press release.

How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples]How to Write a Top-Notch Press Release for Your New Mobile App Launch [Free Template Real Examples]
General Template of a Press Release.

Again, let’s go into details about each component…
1. Headline

This is one of the hardest parts in writing a press release, as you have to grab the attention of your readers within a maximum of 100 characters.

The headline should contain the name of the company and what announcement it makes. The first letter of each word should be capitalized.

Keep it simple yet interesting. Use active voice and insert impressive figures if possible to make it exciting and powerful. Also, try to evoke readers’ emotions with your wording and word choice.

2. Subheading

This is a non-compulsory part of a press release. The subheading should be brief and eye-catching. It complements what is stated in the headline and serves to encourage the audience to read on.

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