New Mobile App Launch Press Release: The Definitive Guide

5. The 2nd and 3rd Paragraph

Develop your story using the important details. Give further elaboration on what was mentioned in the previous paragraph and explain its significance.

Each paragraph can be scattered with details but should also be concise. Keep a natural flow with logical and united points. Avoid repeating yourself.

6. Fourth Paragraph- The Quotes

Include quotes from the spokesperson who can be either your company’s founder, a senior member, an expert or other relevant people.

The quotes section helps to convey the main idea of the release, oftentimes putting emphasis on the significance of the announcement the company is making. It also adds dimensions to the story by providing opinions rather than facts.

Good quotes should sound natural. Make sure to attribute your quotes, saying the name and position of the person you’re quoting.

7. Fifth Paragraph- More facts

This part solidifies the importance of the announcement with further examples, facts and figures.

8. Sixth Paragraph- The Closing Quote

A further quote is optional- include it only when it serves to bring more weight to your story. To enhance the credibility of your company’s product or service, you can introduce quotes from a third party spokesperson.

9. Boilerplate

End your release with your company’s boilerplate- a brief description of your company, including facts such as location and date of establishment, company size, products and services, purpose and positioning, etc.

Normally, the same boilerplate is used on every press release you send, but you can always tweak it a little for different releases or update some facts from time to time.

10. Contact details

Provide contact details so the journalists know who to contact for more information. Include a point of contact with name and position, an email and a phone number.

3 REAL Press Release Examples to Learn from Big Brands

Here are creative press release examples from Apple, Google and Microsoft that you can’t ignore.

1. Apple

Press Release Example from Apple SavvycomPress Release Example from Apple Savvycom
Service Launch Press Release from Apple[9]

What can we learn from this press release?

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